and get 15% off for your first order for any amount.
07 85 59 15 11
Our new Parisian flagship will open end of November, 342 rue Saint Honoré, a few meters away from our former boutique, now closed.
Have you ever felt this energy surge when you brush your hair in the morning, just awaken? Or this relaxing feeling when you brush it in the evening, just before going to bed? What about this boost of confidence when you do a quick hair re-styling, anytime during the day?
Brushing your hair is a very simple care routine that you should perform every day to pamper your hair and keep it healthy.
There are many benefits for a daily hair brushing:
This beauty routine is mandatory for beautiful and healthy shiny hair.
Brushing your hair is also an absolute prerequisite before you use your Alexandre de Paris hair accessory. Afterwards, it’s up to you to pull off a few locks for a perfectly mastered tousled style – which you couldn’t achieve without brushing your hair beforehand.
Brushing your hair in the morning is part of your wake-up routine. Brushing your hair in the evening has to be part of your end-of-the-day routine, as much as taking off your make-up or brushing your teeth. This gesture cleans it naturally and provides an immediate well-being, like a quick head massage that relaxes the scalp.
When you are about to wash your hair, don’t forget to untangle it carefully before soaking it: shampoo will get rid of dirt, not of entangled hair. It will be easier to untangle your hair after shampooing.
Gentleness is the key. If the brushing is too hard, it might damage or tear off healthy hair.
Always start gently at the end, then gradually go nearer to the roots. Don’t scrub the scalp too much so you don’t over-stimulate the sebaceous glands.
Once your hair is properly untangled, you may put your head down and gently brush your hair, from the neck to the ends. This position stimulates the blood flow within your scalp. Be careful not to get up too quickly, you could be dizzy, and enjoy the beautiful natural volume thus created. It’s now time to style your hair with the Alexandre de Paris accessory you’ve selected for the day.
After your shampoo, you have to be twice gentler before wet hair is more fragile. Soak as much water as possible with a towel then star untangling your wet hair starting with the ends. At this stage, we recommend our La Spontanée hair brush, only geared with widely-spread rounded pins, specially designed for a smooth untangling of wet or curly hair, or a wide-teeth detangling comb.
If you have applied a mask after your shampoo, it will make the untangling easier.
Alexandre de Paris hair brushes are all made in France and geared with first-cut boar bristles, either alone or combined with nylon pins.
You will find here all our advices to pick up the best ally of your hair depending on its nature.