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THE BEAUTIFUL STORY

ALEXANDRE DE PARIS

"I have coiffed the royals, politicians and stars of this world. I have given my clients perfection, the highest standards, and the beauty of purest hair mastery. Today, and for over 30 years, the greatest artisans of French luxury are engaging with the history of French luxury hairdressing" - Alexandre de Paris

"I have coiffed the royals, politicians and stars of this world. I have given my clients perfection, the highest standards, and the beauty of purest hair mastery. Today, and for over 30 years, the greatest artisans of French luxury are engaging with the history of French luxury hairdressing" - Alexandre de Paris

A LEGENDARY STORY

In the 1960s, Alexandre de Paris was hairdresser to all the royals. He was there for every glamorous wedding and reception. The Duchess of Windsor, Princess Diane of France, Princess Grace of Monaco were among his most faithful clients. And his life was filled with dream events, like that Official State dinner in Versailles in 1961, where he had the delightful idea of scattering diamonds onto Jackie Kennedy's chignon.

Movie stars thronged into his salon on the Faubourg Saint-Honoré. Michèle Morgan, Romy Schneider, Callas, Audrey Hepburn, Lauren Bacall, Liza Minelli, Greta Garbo, Sophia Loren - it is said he did her hair 500 times - all of them fell under the spell of his talent. Hollywood soon wanted him for itself. He coiffed Audrey Hepburn on the set of My Fair Lady. Elizabeth Taylor, a close friend, wanted him on the set of Cleopatra to create her legendary hairstyle..

Since 1946, when he invented the artistic chignon and made a much-noted entrance into the world of fashion, Alexandre de Paris never ceased to work with the greatest fashion designers: Coco Chanel, Yves Saint Laurent, Hubert de Givenchy, Christian Dior, Karl Lagerfeld, Madame Grès, Jean-Paul Gaultier... And his hairstyles and creations consistently enchanted the catwalks and symbolized French elegance.

JEWELRY FOR THE HAIR

In 1971, Alexandre de Paris, inspired by the famous Place which is the hub of the greatest Parisian jewelers, imagined his first luxury hair accessory: the Peigne Vendôme, the Vendome comb. His creations, the work of a master, celebrate the excellence of French hand-crafted work and art-crafting, the famous French artisanat d'art. French elegance represented by a symbol: the Sphinx. A mythical beast for a legendary master hairstylist, sketched for him by his friend Jean Cocteau, a symbol still present today in all Alexandre de Paris creations.

CULT DESIGNS

Over time, the designs of Alexandre de Paris accessories became cult designs. The romantic Camélia, the "Tenderly" bows, the minimalist pure Art Deco geometrics, but also the "Couture" creations that are a tribute to Haute Couture... all of these are mythical collections which have made the reputation of the brand.

And if only one of these designs were to be mentioned, it would no doubt be the Vendome clip. Flagship product of the House, this claw-shaped clip descending from the Vendôme comb is a must in a woman's daily life. A real beauty product.

THE PHILOSOPHY OF THE HOUSE

Faithful to craftsmen's know-how, Alexandre de Paris creations are a tribute and a sublimation of French-style elegance: that sense of detail, that little note of sophistication enhancing an outfit, sublimating a hairstyle... The House celebrates the modern woman and contemporary romance; Day-time beauty, Queen for a night, Parisienne, Bohemian, sophisticated, casual... Whatever the mood of the moment, Alexandre de Paris accessories will magnify a woman's hair and harmonize with any style.

THE HOUSE TODAY

Rue Saint-Honoré in Paris, Harrods in London, Tokyo, Beijing, Hong Kong... Since its acquisition, first of the Jura manufacturing workshop in 2000, then the trademark in 2012, Bailly Creation has enabled the House of Alexandre de Paris to pursue its international development. Fabienne and Sébastien Bailly, respectively in charge of the creative side and development aspects, have chosen to continue the tradition of French handcrafted work and artisanat d'art.

A successful wager, as Alexandre de Paris today has more than 200 shops or outlets in 25 countries and a leading brand of luxury hair accessories. Like in Haute Couture, the House presents two collections each year. The House of Alexandre de Paris is a member of the Vendôme Committee, dedicated to working with unceasing passion and with excellence as its objective.


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